再&生 中國(guó)傳統(tǒng)元素國(guó)際設(shè)計(jì)大賽

再-----對(duì)接傳承

生-----發(fā)展未來(lái)

...........立足當(dāng)代，承前啟后

中國(guó)傳統(tǒng)文化是由悠久文明演化而匯聚成的具有獨(dú)特民族風(fēng)貌的文化，他是人類智慧代代相傳不斷完善的結(jié)晶。

中國(guó)傳統(tǒng)文化博大精深，源遠(yuǎn)流長(zhǎng)，在五千年的歷史長(zhǎng)河中，孕育出了中華民族的傳統(tǒng)藝術(shù)風(fēng)格。

中華民族有著悠久的歷史文化底蘊(yùn)，隨著時(shí)代和經(jīng)濟(jì)的發(fā)展，在設(shè)計(jì)行業(yè)中傳統(tǒng)元素為中國(guó)設(shè)計(jì)師提供了更多的創(chuàng)意和啟發(fā)。傳統(tǒng)文化與傳統(tǒng)元素的運(yùn)用不只是再現(xiàn)傳統(tǒng)，更多的是對(duì)傳統(tǒng)元素的繼承與創(chuàng)新的過(guò)程。傳統(tǒng)元素承載著濃厚的地域性民族風(fēng)情氣息，容易使受眾從心理上產(chǎn)生親近感。在當(dāng)代設(shè)計(jì)中，如何利用其這一特性，將現(xiàn)代設(shè)計(jì)語(yǔ)言與傳統(tǒng)文化充分結(jié)合是設(shè)計(jì)師們的使命。

本次大賽旨在促進(jìn)中華傳統(tǒng)元素文化內(nèi)涵與當(dāng)代設(shè)計(jì)的融合，以創(chuàng)造新的體驗(yàn)、發(fā)現(xiàn)新的價(jià)值，從而再現(xiàn)并弘揚(yáng)民族特色和民族文化的輝煌。

一、主辦機(jī)構(gòu)

廣州平面設(shè)計(jì)師聯(lián)盟 意大利中意設(shè)計(jì)協(xié)會(huì)

二、承辦機(jī)構(gòu)

第一設(shè)計(jì)網(wǎng)

三、策劃團(tuán)隊(duì)

張玉廉、沙鋒、陶冉

四、支持機(jī)構(gòu)

深圳市寶安區(qū)文化產(chǎn)業(yè)協(xié)會(huì)、視覺(jué)戰(zhàn)略(中國(guó))聯(lián)盟、南京平面設(shè)計(jì)師聯(lián)盟

五、合作媒體

騰訊新聞，網(wǎng)易新聞，新浪新聞，搜狐新聞，央視網(wǎng)，南方都市網(wǎng)，鳳凰網(wǎng)，羊城晚報(bào)，中國(guó)網(wǎng)，中國(guó)日?qǐng)?bào)網(wǎng)，揚(yáng)子晚報(bào)，北京晚報(bào)，人民網(wǎng)，新華網(wǎng)，中華網(wǎng)，21CN，深圳熱線，中國(guó)新聞網(wǎng)，圖趣網(wǎng)

六、大賽評(píng)委

請(qǐng)亞洲具代表性杰出設(shè)計(jì)師擔(dān)任征集評(píng)審委員。

(評(píng)委名單預(yù)計(jì)在本次大賽截止前半個(gè)月公布)

七、參賽類別

1.標(biāo)志/品牌形象設(shè)計(jì)類

企業(yè)標(biāo)志、商品商標(biāo)、社會(huì)活動(dòng)標(biāo)志;品牌形象設(shè)計(jì)、企業(yè)VI設(shè)計(jì)、吉祥物等

2.包裝設(shè)計(jì)類

直接面向消費(fèi)者的各類別商業(yè)包裝，禮品包裝等流通商品銷售包裝

3.書(shū)刊/插畫(huà)設(shè)計(jì)類

出版物、企業(yè)樣本、產(chǎn)品畫(huà)冊(cè)、雜志期刊、郵冊(cè);商業(yè)插畫(huà)、圖書(shū)插圖等

4.平面廣告設(shè)計(jì)類

商業(yè)海報(bào)、公益海報(bào)、文化創(chuàng)意海報(bào)、報(bào)紙雜志廣告等

5.商品展示/空間設(shè)計(jì)類

商業(yè)展覽展示、商品銷售櫥窗、專柜專賣(mài)店等

八、參賽要求

1、參賽作品的題材與形式不限，但需注重傳統(tǒng)元素的文化內(nèi)涵與當(dāng)下科技、人文的結(jié)合，體現(xiàn)設(shè)計(jì)的時(shí)代性、前瞻性、原創(chuàng)性。

2、參賽者需以電子稿件的形式于第一設(shè)計(jì)網(wǎng)www.dysjwang.com投遞作品，每位參賽者投稿作品件數(shù)不限。

3、作品圖片規(guī)格：每張作品圖片的尺寸為A4幅面，圖片格式為jpg，色彩模式為rgb，分辨率為300dpi，作品圖片排版橫豎均可，單張圖片大小不超過(guò)2MB。

5、每位參賽者需嚴(yán)格遵照以上要求。

九、參賽費(fèi)用

本次大賽由社會(huì)財(cái)團(tuán)贊助，不向參賽者收取任何費(fèi)用

十、獎(jiǎng)項(xiàng)設(shè)置

金獎(jiǎng)——1名——5000元+獲獎(jiǎng)證書(shū)+個(gè)人專訪

銀獎(jiǎng)——2名——2000元+獲獎(jiǎng)證書(shū)+個(gè)人專訪

銅獎(jiǎng)——3名——1000元+獲獎(jiǎng)證書(shū)+個(gè)人專訪

優(yōu)秀獎(jiǎng)——30名——獲獎(jiǎng)證書(shū)

入圍獎(jiǎng)——名額待定(根據(jù)本屆大賽的實(shí)際來(lái)稿數(shù)量和質(zhì)量確定具體獲獎(jiǎng)名額)

優(yōu)秀指導(dǎo)教師獎(jiǎng)——名額待定(院校教師所指導(dǎo)的學(xué)生作品中，有5件以上作品獲獎(jiǎng)，含入圍獎(jiǎng)，具備優(yōu)秀指導(dǎo)教師獎(jiǎng)的獲獎(jiǎng)資格)—— 獲獎(jiǎng)證書(shū)+個(gè)人專訪

十一、大賽日程

即日起至2015年9月15日征集截止

9月18日——9月23日評(píng)審

9月25日公布獲獎(jiǎng)名單同時(shí)線上展覽獲獎(jiǎng)作品

9月25日——9月28日專訪獲獎(jiǎng)作者

9月30日線上報(bào)道專訪作者

十二、知識(shí)產(chǎn)權(quán)及大賽申明

1、所有參賽作品必須是擁有獨(dú)立知識(shí)產(chǎn)權(quán)的、未發(fā)表過(guò)的原創(chuàng)作品，不得侵犯他人的知識(shí)產(chǎn)權(quán)，否則引起的法律糾紛由參賽者本人承擔(dān)。

2、所有參賽作品的署名權(quán)及相關(guān)知識(shí)產(chǎn)權(quán)全部歸參賽者所有;

3、大賽組委會(huì)有權(quán)對(duì)所有參賽作品進(jìn)行宣傳、出版、發(fā)行、展示、展覽等。

4、大賽組委會(huì)保留對(duì)大賽各項(xiàng)條款的最終解釋權(quán)。

Re-produce--

International Design Competition of Chinese Traditional Elements

Re----- linking and inheriting

Produce----- developing and future

............based on contemporary times and serving as a link between past and future

Deriving from the development of China’s time-honored civilization, Chinese traditional culture is characteristic of the unique national style. It is the crystallization of the continuously improving wisdom of human beings, which has been handed down from age to age.

Chinese extensive and profound traditional culture,which owns a long history, has given birth to Chinese traditional artistic style in the history stretching for as long as five thousand years.

Chinese nation enjoys a long and rich historic and cultural heritage. With the development of times as well as economy, traditional elements have endowed Chinese designers with more ideas and inspiration in design industry. The use of traditional culture and traditional elements is no longer limited to the re-presenting of tradition. Instead, it is more like a process of inheriting as well as innovating traditional elements, which bear rich regional and national customs and hence easily drive the receivers close mentally. In modern design, it is the designers’ mission to make use of this feature to combine modern design language and traditional culture substantially.

This competition aims to enhance the integration of the cultural connotation of Chinese traditional elements and the modern design, so as to create new experience and discover new values, which will re-present as well as promote national characteristics and national culture.

I. Organizers

Guangzhou Graphic Designers Alliance(GGDA) Associazione di Design Cinese e Italiano in Italia(ADCI)

II. Operation Organization

The First Design

III. Planning Team

Zhang Yulian, Sha Feng, Tao Ran

IV. Supporting Organizations

Shenzhen BaoAn Cultural Industry Association, Strategic Vision(China) Alliance, Nanjing Alliance of Graphic Designers

V. Cooperation Media

Tencent News, NetEase News, Sina News, Sohu News, CCTV, Southern City, Phoenix Net, Yangcheng Evening News, China Net, China Daily, Yangtse Evening News, Beijing Evening News, People’s Daily Online, Xinhua Net, China Net, 21CN, Shenzhen Online, China News Net

VI. Competition Review Committee

The most representative and outstanding designer in Asia will be invited as a member of the review committee and more members will be called up.

(The name list of the review committee is expected to be announced half a month before the competition ends.)

VII. Competition Categories

1. Logo/brand image design

Corporate logo, product trademark, social activity logo; brand image design, corporate VI design, mascot, etc.

2. Package design

All sorts of commercial package directly facing consumers and sales package of circulating products like gift package, etc.

3. Books and periodicals/ illustration design

Published books, corporate samples, product albums, magazines and periodicals, postal albums; commercial illustrations, book illustrations, etc.

4. Print ads design

Commercial posters, public posters, cultural innovative posters, newspaper and magazine ads, etc.

5. Product exhibition/ space design

Commercial exhibition, product sales window, shoppe and exclusive shop, etc.

VIII. Competition Demands

1. There is no limit for the type and form of entries. However, it should be noticed that the works shall attach importance to the integration of the cultural connotation of traditional elements and modern science and technology as well as culture, being contemporary, forward-looking and original.

2. Competitors should have their works delivered through e-mails to www.dysjwang.com, with the amount unlimited.

3. Specifications of works’ pictures: each picture’s size should be A4, format should be jpg, color pattern should be rgb and resolution should be 300dpi. Layout of pictures can be both horizontal and vertical. File size of a single picture should be less than 2MB.

5. Every competitor should abide by the above demands strictly.

IX. Competition Fee

This competition is sponsored by social consortium and charges no fees from the competitors.

X. Awards Setting

Gold Award—— One—— 5000 yuan+ Award Certificate+ Personal Interview

Silver Award—— Two—— 2000 yuan+ Award Certificate+ Personal Interview

Bronze Award—— Three—— 1000 yuan+ Award Certificate+ Personal Interview

Excellence Award——30—— Award Certificate

Nominee Award—— Quota to be determined(the specific quota will be determined by the actual amount and quality of works applied for competing)

Excellent Guide Teacher Award—— Quota to be determined(if five or above works of the student guided by the teacher are awarded, including nominee award, this teacher will be qualified for this award)—— Award Certificate+ Personal Interview

XI. Competition Schedule

Collection starts from now and ends on September 15th, 2015.

September 18th_____ September 23rd Review

Award list will be announced on September 25th and the awarded works will be displayed online at the same time.

September 25th_____ September 28th Personal interviews of awarded designers

Interviews of designers will be reported online on September 30th.

XII. Intellectual Property and Competition Statement

1. All entries should be unpublished original works of independent intellectual property and shall not infringe others’ intellectual property. Otherwise, legal disputes caused will be borne by the competitor all on one’s own.

2. The right of signature as well as relevant intellectual properties of all entries are owned by the competitors totally;

3. The competition committee owns the right to publicize, publish, release, present and exhibit all entries.

4. The competition committee reserves the right of final interpretation of all items and clauses of the competition.

參賽地址：http://www.dysjwang.com/competition-ac-view-id-37.html